The main difference between the Bitfury pool and other mining pools is that Bitfury is a private pool.
Bitfury, the company, makes its own mining hardware and runs its own pool. So, unlike Slush or Antpool, Bitfury cannot be joined if you run mining hardware at home.
Bitfury 16nm ASIC Chip
Unrelated to its pool, Bitfury sells a 16nm ASIC mining chip.
Although Bitfury controls a large portion of the Bitcoin network hash rate, its committed to making Bitcoin decentralized :
BitFury is fundamentally committed to being a responsible player in the Bitcoin community and we want to work with all integrated partners and resellers to make our unique technology widely available ensuring that the network remains decentralized and we move into the exhash era together.
Valery Vavilov, CEO of BitFury